In this podcast episode, Trinity Nguyen, VP of Marketing at UserGems, discussed her background in marketing and finance, and how her diverse experience has shaped her approach to marketing leadership.
In this podcast episode, Trinity Nguyen, VP of Marketing at UserGems, discussed her background in marketing and finance, and how her diverse experience has shaped her approach to marketing leadership.
She shares UserGems' unique strategy of account-based marketing and selling, which allowed them to prioritize their efforts and become more efficient and emphasizes the importance of alignment across the company and discusses the challenges of achieving alignment in a remote work environment.
The conversation also covers the importance of experimentation, content syndication, and differentiation in marketing, as well as the golden era of product marketing. Trinity encourages a more creative and friendly approach to B2B marketing and shares UserGems' current focus on lead generation and building trust through social proof.
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
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Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
[00:07:18] Deciding Priorities as the First Business Hire
shares her approach to deciding where to spend her time and prioritize tasks as the first business hire at UserGems
[00:10:22] Alignment Across Functions
talks about the importance of cross-functional alignment and how they drive alignment across sales, marketing, and other teams
[00:15:40] Efficient Growth and the End of Spray and Pray
discusses the shift towards efficient growth in the market and questions whether the spray-and-pray approach is necessary or effective
[00:18:47] Content Syndication and Experimentation
discussion on the use of content syndication and experimentation in marketing strategies
[00:19:05] Building a Marketing Program from Scratch
exploring the importance of understanding target audience personas and setting hypotheses in building a marketing program
[00:28:17] The Importance of Fresh Perspective in Marketing
discussion on the need for fresh perspectives in marketing, particularly in the B2B space, and the value of understanding B2C marketing strategies
[00:31:32] The Importance of Understanding Target Markets in Marketing
discussion on how marketing strategies should be tailored to the target market, taking into account factors such as generational differences and industry regulations
[00:38:59] The Multithreaded Ads Experiment
describes an experiment where open opportunities were split into two groups, one receiving multithreaded ads and the other not, resulting in higher win rates and shorter sales cycles.
[00:42:59] Targeted Advertising on LinkedIn
discussed the use of UserGems' own tool to identify target accounts and individuals within those accounts, allowing for targeted advertising on LinkedIn with high match rates
[00:49:30] Work-Life Balance and Finding Your Own Balance
discussion on the balance between working hard and taking care of oneself, and the importance of finding individual balance
[00:52:42] Imposter Syndrome and Overcoming It
advice on dealing with imposter syndrome and gaining confidence in one's abilities
[00:58:31] LinkedIn vs. Twitter
comparison between LinkedIn and Twitter as platforms for building professional relationships