In this episode, Suzanne Kagan, the VP of Marketing at Anyword discussed the hype cycle of generative AI and and how they shifted their messaging to highlight scalability and predictive analytics.
In this episode, Suzanne Kagan, the VP of Marketing at Anyword discussed the hype cycle of generative AI and how Anyword differentiates itself in the market. She shared her experience joining Anyword during the rise of generative AI and how they shifted their messaging to highlight scalability and predictive analytics.
Suzanne also talked about the importance of content quality and how Anyword helps marketers create effective content emphasizing the role of AI tools in augmenting marketing teams and expanding skill sets.
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
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[00:01:57] The Hype Cycle of Generative AI
Discussion about the hype cycle of generative AI and how Anyword differentiates itself in the market.
[00:05:31] Taking on More Responsibility Beyond Content
Suzanne's journey in expanding her skill set and building trust to take on marketing management roles beyond content.
[00:16:32] Differentiating in a Crowded Space
Exploration of how Anyword managed to stand out and grow in a crowded market of generative AI startups, with a focus on analytics and performance as key factors.
[00:21:02] Performance-Driven Approach to Content
Exploration of how Anyword focuses on content performance and connects it to marketing goals.
[00:27:24] Testing and Validating Content with AI
Conversation about A/B testing subject lines and social posts to determine the effectiveness of Anyword's AI-generated content.
[00:33:22] The Future of Marketing
Discussion on how marketers can expand their skill set and leverage technology to streamline processes and become more effective.
[00:38:55] The Necessity of Context in AI-Generated Content
Discussion on the importance of providing context to AI models to make them effective in marketing.
[00:43:36] Expanding Skill Sets and Collaboration in Marketing
The importance of marketers expanding their skill sets, collaborating with other teams, and becoming more tech-savvy to adapt to the changing marketing landscape.
[00:48:15] Marketing to Different Audiences
Discuss the importance of understanding and connecting with different target audiences, such as sales, dev, media buyers, and HR.
[00:49:21] Balancing Parenthood and Leadership
About managing being a parent while working in a leadership role, shares experiences and challenges in finding a balance.
[00:54:17] Start Marketing Early
Emphasize the importance of starting marketing efforts early in a business, even before launching, to build brand awareness and audience engagement.