In this episode, we are joined by Melissa Zehner, Founder of The Content Market. She emphasizes the importance of quality and integrity in content marketing and discusses the prevalence of low-quality content and the need for thoughtful, accurate, well-researched, and valuable content.
Do you ever feel like you're not good enough for your job? You're not alone.
In this episode, we are joined by Melissa Zehner, Founder of The Content Market. She is a content marketing leader with more than 13 years of experience. She specializes in building, scaling, and monetizing organic content marketing programs for B2B startups. Her approach has proven successful and led to results like generating $254+ million in annual organic revenue and increasing website clicks 4x in less than 6 months.
This episode, emphasizes the importance of quality and integrity in content marketing and discusses the prevalence of low-quality content and the need for thoughtful, accurate, well-researched, and valuable content. We also touch on the potential of AI and chatbots in content creation, as well as the challenges of balancing creativity with data and analytics.
Overall, this podcast provides valuable insights into the world of content marketing and the personal struggles that come with it. It encourages listeners to prioritize quality and integrity in their work and to find support and community to overcome imposter syndrome.
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
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Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
[00:05:24] High-Integrity Content
discuss the meaning of high-integrity content and how it can impact people's lives. They also talk about the prevalence of low-quality content on the internet
[00:10:39] Eliminating BS in B2B Content
discuss the problem of BS in content marketing, especially in the B2B space, and how it affects the quality of content
[00:20:02] Creating Quality Content on Substack
discuss the rise of Substack and how it encourages quality content creation, as opposed to the oversaturated digital course market
[00:25:57] Chatgpt and the Future of Writing
discuss the limitations of Chatgpt in terms of writing quality and the importance of substance and expertise in content creation
[00:29:49] Commitment to Quality
discuss the importance of commitment to quality and learning to advance in digital marketing.
[00:33:52] Fractional Content Leadership
explain what fractional content leaders do and how they act as part-time content marketing leaders for startups, guiding operations, mentoring teams, and helping grow the program until they can bring in a full-time hire
[00:39:30] Content Marketing Strategy
emphasize the importance of having a content marketing strategy and investing in a single channel to see powerful results
[00:45:25] Future of Content Marketing
shares her optimistic take on the future of content marketing, highlighting the return to quality and craft and the emergence of new platforms and creators
[00:47:41] Unleashing Subject Matter Expertise
discuss the potential of generative AI to lower the barrier to entry for people with dormant knowledge and unleash subject matter expertise
[00:57:09] Philosophy and Critical Thinking
the importance of philosophy in teaching critical thinking and self-assessment, and how it helps determine what's essential and what to think about