In this podcast episode, Mariya Delano, founder of Kalyna Marketing, a marketing agency for B2B technical brands, discussed the evolving nature of the internet and how platforms like Twitter, Mastodon, and LinkedIn are changing and also explored the influence of AI on content and communities, specifically focusing on marketers and their approach to content distribution and personal brand building.
In this podcast episode, Mariya Delano, founder of Kalyna Marketing, a marketing agency for B2B technical brands, discussed the evolving nature of the internet and how platforms like Twitter, Mastodon, and LinkedIn are changing and also explored the influence of AI on content and communities, specifically focusing on marketers and their approach to content distribution and personal brand building.
The conversation touches on alternative platforms, data security concerns, and the potential fragmentation of the internet. We also discussed the stages of platform development and the importance of finding meaning and purpose in work.
Topics
Show Links
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
[00:01:03] The Changing Nature of the Internet
discuss the evolving nature of the Internet, including platforms like Twitter, Mastodon, and LinkedIn, and how AI will impact content and communities
[00:05:22] The Birth of a New Internet
shares her experience of being suspended from LinkedIn and how she unintentionally became a source of live news reporting on Mastodon, leading her to reflect on the future of the internet and the demise of Web 2.0
[00:10:26] The Return of Niche Spaces
exploration of the possibility of a return to fragmented and niche spaces on the internet, similar to the early 2000s
[00:12:58] The Appeal of Decentralized Platforms
explanation of Mastodon as a decentralized alternative to Twitter and the reasons for choosing it over Twitter
[00:20:48] The Lack of New Voices and Opportunities on Threads
concerns about the absence of randomness and the chance for new accounts to become famous on the social network Threads
[00:25:20] Stage Progression of Platforms
describes the three stages of platform development: user-focused, business-focused, and shareholder-focused
[00:27:57] Content Distribution Strategies
explores organic and relationship-based tactics for maximizing content reach, including leveraging influencers and engaging with their content
[00:34:34] The "So What" Framework
explains the "So What" framework she learned from academia and how it applies to thought leadership and audience research
[00:36:12] Writing for a Skeptical Reader
discuss the importance of writing with a skeptical reader in mind and how to convince them to listen to your argument
[00:44:10] Finding Joy and Purpose in Work During Difficult Times
shares how having a business and focusing on marketing has been a distraction and a privilege during times of war, allowing her to feel human and be part of something bigger