The Long Game

Building a Company in Crisis and Rethinking B2B Marketing with the RINse and Repeat Framework with Marc Thomas

Episode Summary

Marc shares his entrepreneurial journey, from founding Dupol to creating Positive Human. He discusses marketing innovation, customer understanding, and the Rinse and Repeat framework for success.

Episode Notes

Marc shares his journey from starting a magazine to founding a creative agency and eventually building a real-time voting tool called Dupol. He discusses the importance of sustaining a company and finding leverage within existing resources. The conversation also touches on the challenges faced during COVID-19 and the unexpected surge in demand for Dupol's services. Marc shares his experience of running a company during the COVID-19 pandemic and the decision to move on. He discusses his current project, Positive Human, and his vision for it. He challenges traditional marketing practices and emphasizes the importance of understanding customers deeply, coming up with novel ideas, and effectively narrating the impact of marketing efforts. Marc introduces the Rinse and Repeat framework, which involves relating to customers, ideating new approaches, and narrating the results. He encourages marketers to prioritize their own well-being and build a life they enjoy.

Key Takeaways

Building a personal brand and creating engaging content can lead to opportunities and connections.
Marketing is not just about creating content and campaigns, but also about positioning the business and finding leverage within existing resources.
Sustaining a company and focusing on long-term growth can be more beneficial than pursuing rapid acquisition.
Unexpected events, such as the COVID-19 pandemic, can present both challenges and opportunities for businesses.
Being adaptable and responsive to changing circumstances is crucial for success. Running a company during a crisis can be extremely stressful, and it's important to prioritize personal well-being and make decisions that align with one's values and goals.
Traditional marketing practices may not be as effective in today's rapidly changing landscape, and marketers need to adapt by deeply understanding their customers, generating novel ideas, and effectively narrating the impact of their efforts.
The Rinse and Repeat framework provides a structure for marketers to approach their work by relating to customers, ideating new approaches, and narrating the results.
Marketers should prioritize their own well-being and build a life they enjoy, rather than solely focusing on career success or following conventional paths.
Challenging the status quo and questioning commonly accepted practices can lead to innovative and impactful marketing strategies.

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