In this episode of The Kitchen Side, the team reflects on their recent team offsite in Phoenix discusses various topics related to team retreats, preparation, and activities, and emphasizes the impact of meeting in person and the energy levels after the offsite.
In this episode of The Kitchen Side, the team reflects on their recent team offsite in Phoenix discusses various topics related to team retreats, preparation, and activities, and emphasizes the impact of meeting in person and the energy levels after the offsite.
They discuss the importance of in-person interactions and the difference between offsite work and day-to-day work. They also talk about the balance between personal and professional content on social media. Additionally, they discuss the benefits of making decisions before the offsite, setting ambitious goals, embodying discipline over motivation, being honest and selfish in their work, and the importance of operating with integrity and self-awareness.
They also touch on conducting a SWOT analysis and prioritizing strengths. The episode concludes with a discussion on checking the business model and ending the episode.
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What is Kitchen Side?
One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.
You understand how things look from the inside and how that differs from the outside.
You understand how the sausage is made.
As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.
We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
[00:01:34] The balance between personal and professional content on social media
Conversation about the need to maintain a balance between personal and professional content on social media platforms.
[00:09:35] Making decisions and concrete steps before the offsite
Discussion on the importance of making decisions and having concrete steps in place before the team offsite.
[00:13:29] Setting ambitious goals and learning from them
Reflection on the value of setting ambitious goals, even if they are not fully achieved, and the importance of learning from the experience.
[00:18:34] The importance of discipline over motivation
Discussion on how discipline is more important than motivation in achieving goals and building habits.
[00:21:17] Balancing personal and professional content on social media
Conversation about the balance between personal and professional content on social media and the value of sharing personal experiences and thoughts with listeners.
[00:27:18] The importance of honest advice
Discussion on the potential impact of honest advice on building trust and long-term partnerships with clients.
[00:30:06] SWOT analysis and its role in business planning
Explanation of the team's SWOT analysis exercise and its purpose in assessing alignment with the company's vision and identifying opportunities and threats for future planning.
[00:36:54] The importance of agreements and addressing business threats
Discuss the importance of framing expectations as agreements and the power of addressing business threats as a team.
[00:45:32] Adapting business strategy and revisiting strengths and weaknesses
The need for businesses to evolve and adapt their strategy, including revisiting strengths and weaknesses, as the market and industry change.
[00:46:33] The importance of diagnosing business models
Discussion on the importance of checking and analyzing business models to avoid wasting resources on irrelevant features.