In this episode of Kitchen Side, we delved into a variety of topics, from the recent Google update to changes in work culture.
In this episode of Kitchen Side, we discuss various topics including the recent Google update, the importance of creating helpful content, the impact of SEO on traffic and leads, changes in work culture, experiences with LinkedIn, efficiency versus effectiveness, the shift in work culture and its impact on hiring and talent acquisition, and experiences with learning new skills and setting goals.
We emphasize the importance of creating valuable content, having expertise and authority, and prioritizing genuine interests and passions. and also discuss the need for open communication, self-improvement, and nurturing work ethic and passion in individuals.
Topics
Show Links
What is Kitchen Side?
One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.
You understand how things look from the inside and how that differs from the outside.
You understand how the sausage is made.
As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.
We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
[00:11:05] The impact of SEO on traffic and leads
Exploration of how SEO strategies and the quality of content can affect website traffic and lead generation.
[00:15:24] Changes in work culture
Conversation about the evolving content ecosystem and the desire for more authentic and insightful content.
[00:20:06] The importance of creating helpful content
Discuss the optimization of content for building an audience and driving high propensity deals.
[00:22:09] Changes in work culture and the efficiency vs effectiveness debate
Discuss the in-person element of work culture, the theory that effective things are not always efficient, and the balance between working smarter and working harder.
[00:29:46] The shift in work culture and impact on talent market
Discussion on the shift from hustle culture to a more balanced approach to work and its impact on the quality of talent in the market.
[00:35:06] The importance of communication and boundaries in work
Emphasis on the need for open communication and setting boundaries in the workplace to avoid burnout and ensure a healthy work-life balance.
[00:39:14] The importance of finding strengths and interests
Discussion about recognizing one's strengths and interests, and the importance of focusing on those areas rather than trying to excel in everything.
[00:41:01] Finding the perfect mix of strengths and interests
Exploration of the wisdom that comes with experience and finding the right balance between personal interests and strengths, rather than doing things just because they seem cool or everyone else is doing them.