In this Kitchen Side episode, discussed a range of topics including their recent hiring process, remote work, and the importance of being analytical in content and SEO fields.
In this Kitchen Side episode, discussed a range of topics including their recent hiring process, remote work, and the importance of being analytical in content and SEO fields.
Omniscient Digital founders, Allie Decker, Alex Birkett, and David Ly Khim shared insights into their hiring process, emphasizing the skills and traits they look for in candidates, and also discussed the challenges of remote work and the value of face-to-face communication.
This episode highlights the importance of thoroughness, self-awareness, and alignment with company values in the hiring process and also the need for curiosity, analytical skills, and the ability to ask thoughtful questions.
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What is Kitchen Side?
One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.
You understand how things look from the inside and how that differs from the outside.
You understand how the sausage is made.
As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.
We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
[00:04:10] Remote work etiquette
Discussion about the etiquette of remote work, including dressing up for client calls and meetings, finding a balance between comfort and professionalism, and the impact of outfits on productivity.
[00:08:19] The value of in-person interaction
Discussion about missing the social aspect of being around people and the lack of shared environments for conversation.
[00:14:35] Filtering out candidates based on attention to detail
Explanation of the "brown M&Ms clause" and the importance of candidates following instructions and paying attention to details in the application process.
[00:18:33] Filtering candidates in the hiring process
Explanation of the multiple phases of the hiring process and the purpose of each phase in filtering out candidates to find the best fit for the job.
[00:21:22] Assessing self-awareness and drive in candidates
Exploration of the interview questions used to assess candidates' self-awareness and motivation, including discussing strengths, weaknesses, and reasons for wanting to work remotely.
[00:25:23] The importance of independent thinking and setting strategy
Discussion about the qualities needed for the strategist role, including independent thinking, setting strategy alone, and building relationships with clients alone.
[00:37:03] Structured thinking and clear justifications
Discussion on the importance of structured thinking, taking time to think before responding, and providing clear justifications for decisions.
[00:40:55] Curiosity and asking the right questions
Importance of curiosity in the role, asking probing questions, and digging deeper into data to gain insights and understand trends.
[00:45:06] The role of analytics in SEO and content strategy
Exploration of the analytical mindset required for SEO and content strategists, and the value of learning analytics in different roles.
[00:47:39] The unique combination of skills at Omniscient Digital
Reflection on the team's diverse strengths, including analytical skills, and the importance of balancing production and analysis in content agencies.
[00:52:02] The importance of hearing from people in the weeds
Discussion about the value of hearing from individuals who are currently going through experiences rather than those who have already figured everything out.