The Long Game

From Wall Street to Creator, a $645,099 Business Pivot, Principled Marketing, and Combatting Inner Narratives with Khe Hy

Episode Summary

In this episode with Khe Hy, founder of RadReads, is a conversation that goes beyond the usual topics of content, SEO, marketing, and tech. He discussed his journey of founding RadReads, his transition from Wall Street to being a full-time creator, and his tips on productivity.

Episode Notes

In this episode with Khe Hy, founder of RadReads, is a conversation that goes beyond the usual topics of content, SEO, marketing, and tech. He discussed his journey of founding RadReads, his transition from Wall Street to being a full-time creator, and his tips on productivity. 

Khe spent 15 years working on Wall Street and was one of the youngest Managing Directors at BlackRock. He's been called Oprah for Millennials by CNN and the Wall Street Guru by Bloomberg and his work has been featured in the Wall Street Journal, TedX, Barrons, Time Magazine, and Quartz.

Khe also delved into introspection, questioning narratives, and the impact of coaching and emphasized the importance of self-reflection, personal freedom, and exploring deeper emotions. 

Topics

Show Links

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Episode Transcription

Key Takeaways

[00:06:47] RadReads and Living an Examined Life 

Talks about RadReads, a platform that helps people live intentional and joyful lives, discussing the topics covered and the approach taken to explore deeper questions.

[00:11:21] Understanding Business Games 

Talks about their focus on work ethic, relationships, and leadership to succeed in their career on Wall Street.

[00:18:10] The Tension of Breaking Societal Narratives 

Exploring the idea of breaking out of the societal narrative and challenging assumptions about career choices and personal fulfillment.

[00:25:48] The Discomfort of Pain-Based Marketing in Self-Improvement Content 

Discussing the challenges of selling info products in the realm of self-improvement, and the discomfort of using pain-based marketing techniques to sell courses and ebooks.

[00:33:06] Authenticity and the "Oprah for Millennials" Label 

Exploration of how the label "Oprah for Millennials" came about and the mixed feelings associated with it.

[00:36:47] The Power of Luck and Good Timing 

Luck and good timing played a significant role in the success of a photo shoot and the release of a feel-good story.

[00:42:40] The Four Quadrants of Work 

Understanding the four quadrants of work (10-dollar, 100-dollar, 1000-dollar, and 10,000-dollar work) and finding the right mix for productivity and impact.

[00:46:15] Reframing Tasks as Dollar Values 

Discussion on the importance of reframing tasks as dollar values and how it helps prioritize work effectively.

[00:54:49] The Game of Real Human Connection

Discussion about the desire for genuine human connection and the potential for events and gatherings to facilitate this.

[01:00:07] Questioning Societal Narratives 

Encouragement to challenge societal scripts and norms, giving oneself permission to explore alternative paths and beliefs.

[01:04:41] The Pivotal Moment and Trade-Off 

Discuss a pivotal moment where they could have taken VC funding for their business but chose not to, reflecting on the trade-off between financial success and personal values.

[01:13:20] The Psychology of Freedom 

Discussion on true freedom and how it is related to unshackling oneself from negative thoughts and beliefs.

[01:14:59] Uncovering Inner Thoughts and Feelings 

Explanation of how coaching practices help surface and examine underlying emotions and beliefs that affect daily actions and decisions.

[01:22:49] Carrying Grief and Its Impact on Actions 

Discussion on how carrying grief tightly can blind one to everything else and how it impacts actions.

[01:29:21] The Fallacy of the Grass Always Being Greener 

Insight into the downsides of pursuing what one thinks they want and the trade-offs involved.