In this episode, we are joined by Kash Miah, the VP of Marketing at CrowdRiff, and talked about the importance of effective communication, building partnerships, and fostering community in marketing efforts, particularly in a remote work setting.
In this episode, we are joined by Kash Miah, the VP of Marketing at CrowdRiff. He discussed his past experiences and his current role at CrowdRiff and talked about the importance of effective communication, building partnerships, and fostering community in marketing efforts, particularly in a remote work setting.
Kash also shared CrowdRiff's focus for the year, which includes shifting its positioning and messaging and establishing clear roles and responsibilities within the team. He also touched on balancing work and family life.
Overall, this conversation with Kash was filled with insightful lessons and experiences. His approach to marketing, communication, and community building provides valuable insights for anyone navigating the dual-sided marketplace.
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
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Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
[00:01:53] The Approach to Joining New Companies
discussion on how their past experience in different industries, particularly in marketplaces, led him to his current role at CrowdRiff
[00:08:17] The importance of clear communication and building partnerships
discussion on the challenges of remote work and the need for effective communication and partnerships in a time-sensitive and remote environment
[00:18:05] The concept of community
discussion on the evolving definition of community, from in-person events to online platforms like Instagram and Facebook
[00:22:08] Creating a hybrid community
exploration of a hybrid approach to community building, combining face-to-face engagement at events with digital interactions through email, social media, and direct messaging
[00:26:35] The shift towards smaller, more intimate events
discussion on the trend of smaller, more intimate events in marketing and sales, and the benefits of building relationships in these settings
[00:27:40] The return of face-to-face interactions in marketing
exploration of the potential resurgence of face-to-face interactions in marketing, including door-to-door sales, and the value of personal connections
[00:32:10] Expanding marketing capabilities
emphasis on leveraging their own product assets to market their solutions and the challenges they face in doing so
[00:34:56] Brand campaign to change positioning
exploration of running a brand campaign to communicate the change in positioning and messaging, and the tactics involved
[00:58:42] Social media as a driver for business growth
challenges the belief that social media cannot be a driver for growth in e-commerce and emphasizes its potential for sustainable growth
[01:00:10] The power of effective communication
highlights the importance of effective communication in solving challenges together, drawing inspiration from personal experiences and the airline industry