The Long Game

030: Kitchen Side: Is Your Blog a Publication or a Library?

Episode Summary

Our team explores this important question, and whether or not Jimmy Daly’s original theory still holds true in modern day.

Episode Notes

In 2018, Jimmy Daly, then VP of Growth at the content marketing agency Animalz, wrote a compelling post titled Your Blog Is Not a Publication. It outlined why a publication mindset was expensive and problematic, and why “library” style content hubs were superior. In this episode of Kitchen Side, our team explores how we conceptualize this argument in the modern day. Times have changed, and the clearcut argument that Jimmy made isn’t quite as clear. 

Show Topics:

• The definition of a library vs. a publication
• Publications create demand, libraries meet demand
• New SaaS companies can stand out with publications
• A hybrid approach to content is best 
• Think of your content strategy like a portfolio 

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