In this episode, Alexa Kilroy, the Director of Marketing at stay.ai discussed her journey into marketing, and her unique approach to learning and marketing.
In this episode, Alexa Kilroy, the Director of Marketing at stay.ai discussed her journey into marketing, her unique approach to learning and marketing, the importance of branding, the direction of marketing in the industry, building a B2B brand, prioritizing marketing initiatives, content marketing, staffing the marketing team, and the qualities they look for in marketers.
She also touched on the connection between teaching and marketing and the challenges of dealing with notification fatigue. Alexa's journey from education to marketing is as fascinating as it is inspiring, and her unique approach to marketing is something I believe we can all learn from.
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
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Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
[00:04:13 Transition to Brand and Marketing Leadership]
Alexa shares her experience as the Head of Brand at Triple Whale and her decision to join stay.ai as the Director of Marketing, highlighting her journey from a creative role to a leadership position in marketing.
[00:08:47] The Weird Marketer
Discuss her unique approach to marketing, being both data-driven and creative.
[00:14:08] Measuring Brand Efforts
About measuring the success of brand marketing efforts, and explains the use of surveys, qualitative and quantitative data, and event participation as indicators.
[00:21:27] Marketing Strategies: Brand vs. Revenue Focus
Discussion on the different approaches companies take in marketing, either focusing on brand building or revenue generation.
[00:27:27] Building a B2B Brand in Today's World
Exploring the process of building a B2B brand, using AI or Triple Whale as an example, and the importance of understanding the target audience, competitive landscape, and differentiation.
[00:35:54] Content Marketing as a Revenue Driver
Content marketing is essential to educate and convince people that subscription can unlock untapped revenue.
[00:42:29] Building an Adaptable Marketing Team Culture
Valuing adaptability and growth mindset, and considering scrappiness as a positive trait in potential hires.
[00:53:51] Notification Fatigue and the Need to Take a Break
Discussion about feeling overwhelmed by notifications and the need to take a break to recharge.
[00:56:48] The Power of Being Authentic and True to Oneself
Reflecting on the impact of being authentic and true to oneself, and how it can lead to respect and success in the long run.